🥳 Basel Instinct

After 30 years of saying no, Switzerland realizes it might have missed out.

28 juillet 2025

Hello,

Something weird happened this summer. The Swiss discovered that hosting international events wasn’t the financial apocalypse they’d been warned about. Better yet: they actually enjoyed it. The Women’s Euro? Packed stadiums. Eurovision in Basel? A money-making machine that made the public accounts dance. For a country that’s spent 30 years rejecting anything remotely resembling an international event, this feels like a Copernican revolution.

The funniest part? For decades, we were sold the full disaster package: too expensive, too polluting, too complicated. The same arguments we always hear whenever a slightly bold decision is on the table. But here’s the thing — if you look at the Women’s Euro numbers, not only did it not sink public finances, it actually sparked a pretty nice economic boost. Full hotels, packed restaurants, and ticket sales that shattered projections.

What’s fascinating is how a country can change its mind once it stops listening to doomsayers and tries things for itself. The Swiss realized they could host stuff without the country collapsing. Even better — they found out they were actually good at it. In the end, maybe that’s the real revolution: stopping the reflexive no-saying, and realizing you can sometimes say yes without the sky falling. A lesson that might come in handy elsewhere — especially when it comes to economic reforms we’ve been dodging for the past 20 years out of sheer inertia.

Have a great week,
M. Hantale đź§€

Top Stories

  • 🇪🇺 Trade – A last-minute agreement between the EU and the US sets tariffs on European exports at 15%, ending the trade war.
  • 🇫🇷 Cycling – Tadej Pogacar dominated the 2025 Tour de France without a rival, but Wout van Aert soloed to victory in a rainy final stage in Paris.
  • 🇷🇺 Talks – Russia and Ukraine met in Istanbul for another round of negotiations, but remain firm on their respective demands, ruling out any major breakthrough.
  • 🇩🇪 Politics – The fight against the AfD is ramping up, with some parties calling for its exclusion from political life “to protect democracy.”
  • 🇹🇭 Conflict – Thailand and Cambodia, after four days of deadly clashes that left 34 dead and 200K displaced, begin peace talks in Kuala Lumpur under ASEAN mediation.

Economy & Finance

  • 🌍 Multinationals – Since 2017, economic and geopolitical uncertainty has cost $320B in profits to 3,500 major global companies.
  • 🇺🇸 Rates – Trump expresses confidence that the Fed will start cutting rates soon, after a “very positive” meeting with Jerome Powell.
  • 🇷🇺 Rates – The Bank of Russia has cut its key rate for the second time in a row.
  • 🇷🇺 Sanctions – 26 Swiss companies have been sanctioned for circumventing the embargo on Russia, among nearly 700 reported suspect cases since 2022.
  • 🇺🇸 IMF – IMF’s No. 2 Gita Gopinath will leave at the end of August to return to Harvard, leaving Trump to choose her successor.
  • 🇺🇸 Trade – The US and Japan struck a deal setting a 15% tariff on Japanese imports.
  • 🌍 Cybersecurity – Cyberattacks surged 22% across Europe, but Switzerland remained below average with only a 9% rise.

Switzerland

  • 🇨🇭 Jobs – 83% of Swiss SMEs report difficulty hiring skilled workers, while unqualified profiles remain easy to fill.
  • 🇨🇭 Healthcare – Several regional hospitals in Vaud face subsidy cuts of up to 4.5M CHF, threatening closures as early as 2026.
  • 🇨🇭 Transport – A new ferry line between Corsier and Bellevue has been approved, reducing travel time to 15 minutes from 1.5 hours by road.
  • 🇨🇭 Rail – Swiss trains hit a historic record with nearly 6B passenger-km in Q2 2025, confirming rail’s strength and stability.
  • 🇨🇭 Housing – Tenant evictions rose by 12% over four years in the Lausanne region, amid rising rents and falling purchasing power.
  • 🇨🇭 Real Estate – Geneva’s court has struck down the requirement to plan office-to-housing conversions, deeming it disproportionate.
  • 🇨🇭 Weather – Torrential rains and mudslides hit several cantons, causing road closures, evacuations, and emergency responses.
  • 🇨🇭 Festival – Despite heavy rain, Geneva’s Lake Parade drew over 10K attendees on Saturday with no incidents.
  • 🇬🇧 Cinema – Benedict Cumberbatch will receive an award at the Zurich Film Festival for his career and his role in The Thing With Feathers.
  • 🇺🇸 Exile – Swiss actor Carlos Leal is leaving Los Angeles and returning home, disillusioned with the “capitalist and linear” US mindset.
  • 🇪🇺 Cheese – The EU rejected Switzerland’s request to protect the name “Emmentaler,” ruling it too generic and broadly regional.

Elsewhere in the World

  • 🇲🇩 Corruption – Moldova’s former justice minister has been jailed in Paris, suspected of receiving millions to erase Interpol files and grant asylum to fugitives.
  • 🇯🇵 Government – Japanese PM Shigeru Ishiba plans to resign at the end of July after losing his coalition’s upper house majority.
  • 🇧🇩 Air Crash – A Bangladeshi fighter jet crashed into a school in Dhaka, killing at least 19 and injuring 164, many of them children.
  • 🇬🇷 Wildfires – Intense fires continue to ravage the Peloponnese, Euboea, and Kythira, triggering evacuations and international aerial support.
  • 🇹🇷 Heatwave – Turkey recorded an all-time high of 50.5°C in Silopi, with 132 weather stations breaking July records.
  • 🇧🇷 Politics – A former Brazilian general admitted to plotting to assassinate President Lula as part of Bolsonaro-related coup plans.
  • 🇨🇩 Justice – Former DRC president Joseph Kabila is being tried in absentia for war crimes and complicity with the M23 rebel group.
  • 🇨🇭 Banking – Julius Baer reported net new inflows of CHF 7.9B in H1 2025, more than double last year’s and 24% above expectations.
  • 🇨🇭 Banking – EFG saw its net profit jump 36% to CHF 221M in H1 2025, driven by two acquisitions and a rebound in trading activity despite global volatility.
  • 🇨🇭 Asset Management – Vontobel attracted CHF 2B in net new money in Q2, but its net profit declined, triggering a sharp market reaction.
  • 🇨🇭 Cosmetics – Givaudan posted CHF 3.86B in H1 2025 revenue, up 3.4%, supported by solid organic growth.
  • 🇯🇵 Automotive – Japanese car exports to the US dropped 26.7% in June amid tense tariff negotiations.
  • 🇦🇿 Energy – ABB will electrify the Sangachal oil and gas terminal, a 688-hectare complex, to support decarbonization in the Baku region.
  • 🇨🇭 Pharma – Lonza raised its full-year guidance after a 17% increase in sales, fueled by growth in pharma outsourcing.
  • 🇨🇭 Pharma – Roche saw its H1 revenue rise 4% to CHF 30.9B, driven by new drugs despite a challenging commercial environment.
  • 🇨🇭 Food – NestlĂ© maintained its annual targets despite a 1.8% drop in revenue to CHF 44.2B and a fragile global backdrop.
  • 🇨🇭 Security & Inspection – SGS posted H1 revenue of CHF 3.4B and net profit of CHF 509M, up 8.1%.
  • 🇨🇭 Agroalimentaire. NestlĂ© maintient ses objectifs annuels malgrĂ© une baisse de 1,8% du chiffre d’affaires Ă  44,2 Mrd CHF et une conjoncture mondiale fragile.
  • 🇨🇭 SĂ©curitĂ©. SGS affiche un chiffre d’affaires semestriel en hausse Ă  3,4 Mrd CHF et un bĂ©nĂ©fice net de 509 Mio CHF (+8,1%).

Not-So-Secret Banking

Swiss banking secrecy is dead — but the financial stability behind it isn’t.

Let’s be honest: when people in France hear “Swiss bank account,” half still picture suitcases full of cash being smuggled into hidden vaults by tuxedoed James Bond types. It’s cute — a nostalgic throwback to the 1970s. But since 2017, Swiss banking secrecy has become as transparent as a glass wall. Automatic information sharing with 38 countries, including France, has turned the old myth into a much more boring reality: opening an account in Geneva today is about as discreet as doing it in Guéret.

And yet, two million Europeans have made the leap. Not to play Arsène Lupin — the French tax authorities will know about your account before your debit card even arrives — but for much more pragmatic reasons. First, stability: while some countries keep reinventing their tax codes depending on who’s in power, Switzerland nurtures a kind of predictability that makes a metronome look erratic. No surprise reforms, no Tuesday-morning taxes created to patch budget holes. Meanwhile, the Swiss franc quietly gains 2 to 3% a year, undisturbed by the drama elsewhere.

Swiss financial expertise isn’t a Hollywood myth either. Since the 16th century, Swiss bankers have elevated wealth management to a minor art form — minor, but devilishly efficient. Multi-currency accounts by default, physical gold holdings, Lombard loans: tools that feel like bureaucratic nightmares elsewhere are standard here. And unlike some banks where your advisor changes every six months due to another internal reshuffle, a Swiss banker typically manages 100 clients. One-third of the industry average. Few enough to remember your name, your goals, and even your distaste for reckless investments.

Then there’s the matter of discretion — not for the fraudster, but for the everyday person who’d rather not have their bank statements circulating near the office coffee machine. In Switzerland, breaching banking secrecy remains a criminal offense. Your account details won’t end up on a desk while an intern makes copies. Maybe that’s the real Swiss luxury: managing your wealth without the whole world hearing about your portfolio shifts.

Of course, it comes at a price. Swiss banking fees are steep, and the 3916 tax form awaits you patiently for French reporting. But for anyone looking for serious geographic diversification — far from miracle solutions and shady « optimizations » — Switzerland offers what others struggle to deliver: consistency. In a world where tax improvisation is a national sport in some countries, that’s already something.

No, opening a Swiss account won’t turn you into a mysterious oligarch. But in a world where predictability is becoming a rare commodity, maybe boring old Switzerland is exactly what we need.

— Mourtaza Asad-Syed

Enjoyed this article? Subscribe to get the next ones.