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Swiss Thinking, Global Outlook.
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Latest issues
🫡 Neutral, Durable, and Now Rich
Switzerland builds boring champions, France gives speeches.
13 Juil 2026
🧮 Count Like a Swiss
The Migros ad that misstated “septante” and triggered a nation.
6 Juil 2026
💸 Dollar Doom Loopers, Meet Cheese
When boring is a feature, not a bug, for global money.
29 Juin 2026
🇨🇭 Switzerland Will Host Your War
The United States and Iran spent the year at war. Now they're at a Swiss mountain resort, trying to salvage a ceasefire neither side trusts. The resort has seen this before.
22 Juin 2026
🇨🇭 Switzerland Doesn’t Do Strongmen
A housing crunch this tight would hand any other country to a demagogue. Here it just gets a ballot paper.
15 Juin 2026
🧳 G7 Checks In, Switzerland Checks IDs
Welcoming border controls, but not a seat for Switzerland.
8 Juin 2026
😏 Congrats on Your $10B Rounding Error
World’s top wealth hub claims victory by an asterisk
1 Juin 2026
🇨🇭 Swiss Space: No Drama, Just Data
No national champion, just laser-focused hardware and zero slogans.
25 Mai 2026
🏭 The Queue is the Factory
Flipping a Swatch is now a minimum wage gig.
18 Mai 2026
🇨🇭 France Hosts the G7. Switzerland Pays for It.
A masterclass in outsourcing the awkward parts of being a great power.
11 Mai 2026
🎩 Houdini Energy Security
Europe escapes blackmail by making itself...un-blackmailable.
4 Mai 2026
🔨 Geneva Is Destroying Its Streets on Purpose
CHF1.5B of construction hell, approved by 80% of voters, with a payoff date of 2043. This is not normal.
27 Avr 2026